Focus

Quitting one’s job to become a full-time entrepreneur is one hell of a time-management tool (although admittedly not for everyone). When I worked for someone else it was easy to steal away a small amount of time to work on things that perhaps weren’t a huge priority for the company but were simply interesting to me. Google has their official “20% time” that both acknowledges and encourages this. I never worked for Google but it could be said that I always implemented my own personal 20% policy in every job I’ve ever had.* However, that was then. Things are very different as an entrepreneur. All hours of the day I find myself thinking “is what I’m doing right this very moment going to help me get more customers (or retain the ones I’ve got)?” It’s amazing how powerful that question is and how easy it becomes to know what you should be doing at every moment of the day. In fact, I’m asking myself that question right now and that’s why I’m ending this post.
* Actually in practice it was more like a 120% policy, as in my job consumes 100% and I find another 20% elsewhere for my projects :)
Photo by Ihtatho